In order to further develop the AURAYpremium product system conceptually and also in terms of design, we had pursued several approaches and found the form and product-side design presented here, including a reduced mechanism. This additional shape carries 100% the AURAY DNA and the AURAY product families - expansion creates new possibilities for multiplication. We wanted to find a way to be able to connect the system to defined interfaces in the respective proportions and in its functionality in a modular manner. The basic design of the draft remains identical and is only focused. The resulting clear lines fit seamlessly into a product family concept and the typology of premium product families, and at the same time allow the reduced appearance of "visually lighter" conference chairs without losing the sculptural character of the aluminum frame of the AURAY or its value. In addition, we see a superlowback back, which we consider to complete the overall design.
Back to Top